Born in Cuba, Yasy has a unique and exciting history. A small village near the town Rodas called El Jobo, in the province of Cienfuegos was his home until he was 6. There he lived with his entire family, his mom and dad, seven uncles, two aunts, and his gramma and grampa. They all lived in a small wooden home with a dirt floor and roof made from palm tree branches. In Spanish, this house is called El Bohio. There was no bathroom or electricity. So, to say he had a humble beginning would be an understatement. He was lucky enough to have his small bed, but his uncles would share beds at night. As you can see, his role models were hard-working men and women that woke up early, worked hard all day, and always spent time together at the end of the day. They ate their dinner together and spoke about the toils of the day and what the plan was for the next. They would talk about selling the grains they were growing so they could have enough money to feed the family. He listened to his uncles negotiate and sell their products in a country where the goods and services were very limited and profits were tight. As he was the only child in the house, he always emulated his father and his uncles. He spent hours playing in the jungle and because he had no T.V. His mother and gramma would listen to “Novellas” (Spanish Soap Operas) as they were cooking and cleaning, so he would listen to the novellas and he would imagine himself and what was out there in the world. Even at that young age, he knew that he wanted to be part of a bigger world. Using his imagination, dreaming to grow up one day and be just like his uncles and dad, he used to wake up in the morning, strap his machete to his hip and go out into the jungle to clear the forest just like they did during the day. He would ask his gramma for a little breakfast to take with him because he would not be back until late. Ever indulgent the women in his life supported him enthusiastically and provided a little bread and egg with a glass of lime juice for his long journey. Later, he would return home and explain to his mom and gramma his plans for his new house, where the rooms would be, and where he was going to plant food. His days were spent playing with animals, horses, cows, pigs, and chickens. He ran along the nearby river and spent time fishing there as well. Truly his family laid the foundation for creating ways to support himself and his family when he got older. By the time he was 11, his time in the larger town had been rough and he had to spend long hours after school finding ways to support his family. His little sister had been in the hospital for a lot of her young life and his mom was there the entire time. His dad had an average wage of $16.00 per month. So, he had to help fill the void somehow. Over the years, after school, he would go door to door renting pirated videos on DVD so he could help pay for food and medicine that his sister needed. He would go to the dump to find scraps of metal out of the garbage with nothing on his feet. Later he would sell all the metal to an old man in town for $2.00. He did several labor-intensive jobs. He would do odd jobs after school and on weekends. After school, he would head to his jobs and work until 12-1 in the morning. When he came home, he would eat and go to bed, wake up the next day and repeat the same. Later, when he was older, his uncle’s teaching had grown him into a proficient salesman in the town park of Jaguey Grande, where all the men went to “do business”. At the park, you could find anything you needed. It is there that Yasy found his calling. He was a master at finding a way to fill the needs of the people. In Cuba, as there was no internet at the time, the only way to market and advertise was through “word of mouth”. Using this he was able to build and maintain a strong reputation for being able to “come through” for the people when they needed things. In a small town, a bad reputation can be built very quickly if you are not doing business in a good way. A good reputation means you get to eat on a regular basis, so it was vital that he grow and maintain one. From his time selling on the streets of Cuba until now, he has lived his life to satisfy the needs of the people. He is a true salesperson that focuses on the client and their needs. His vision is to focus on the customer at all times. Holding to the belief that through sound ethics and a customer focus a sales transaction should always be beneficial to everyone involved. He is a true sales professional that builds relationships and strong bonds with his clients who end up feeling like part of his family.